Saturday, February 28, 2009

Propoganda? Advertisement? Campaign? Aa su che bhai???

"The Congress party has already set aside a budget of Rs 150 crore for the coming general elections, in addition to its ongoing campaign in Delhi worth Rs 40 crore. Bhartiya Janta Party (BJP) is expected to shell out an equal sum to give Congress a tough electoral fight. Political parties are expected to spend over Rs 300 crore by March-April 2009. "- Indian Express

8(4 full page ) Adverts in TOI on a single day, some ad sales guy at Bennett must surely be very happy, after a long time he might be able to meet his targets. Moving on to a more important issue; I found it very odd that over the past week or so, the Ministry of Aviation seems to be inaugurating a new terminal every day and the other Ministries seem to be launching a new scheme or promising something or claiming that they kept their promise.

I wondered what brought this sudden bout of anxiety, this sudden want to proclaim "accountability"...didn't take me too long to realise that the elections are round the corner.

I don't have an issue with political advertising, for one it gives people jobs :P, jokes apart it's a free country and there's no harm in political parties using mass media for their election campaigns as long they limit themselves to putting for their agenda, manifesto, promoting their candidates. What I have an issue is why the tax payer's( as some one who would be paying taxes very soon, I don't want it to be misused) money is being used by the govt or shall we say the incumbents to help their cause.

Why this surrogate advertisement, let the INC open its deep coffers and spend it on the campaign, why do PSUs and depts which are already facing a strain have to suck up to the govt.

Chalo, for a while let us assume that various ministries and depts have actually done a good job and only want to spread the cheer and wanna paint the town red. Why do the ads feature The UPA chairman and the PM while the head of state the venerable Madam President (who doesn't seem to know much about protocol or anything else for that matter & btw is a UPA appointee) is glaringly absent.

Obama spent 60 odd mil on his campaign, but they were'nt govt funds, they were raised in the public domain, why can't our political parties do the same, after all they all have connections with industrialists.


p.s. I know some guy was recently booked for defamation and fined for blogging 'objectionable' content.... If asking why tax payer's money is being misused by a polictal party or a consortium of oppurtunist leaders is defamation....go ahead sue me, I'll atleast get my 15 mins of fame this way.